Job Title: Marketing Content Specialist
Are you a creative and talented Marketing Content Specialist with ecommerce experience? Do you thrive on crafting engaging content that educates and drives sales? If so, we have an exciting opportunity for you to join our growing company as our Marketing Content Specialist for Data Center Infrastructure.
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Company Overview:
For more than 15 years, Rackmount Solutions has provided Server Racks, Server Cabinets, Wall Mounts, Cooling Solutions, Outdoor Enclosures, Batteries, Integrated AC and DC Power System Solutions, ID Printing Solutions, Server Rack Accessories, and Networking Equipment along with installation and maintenance services for the Datacom and Telecom industries.
Our headquarters located in Plano, TX has been certified to ISO 9001:2015 and has been recognized as an Inc. 5000 company. We have a well-established track record of customer service and product performance. We're experts at delivering custom solutions designed to fit your exact server rack needs, both on time and on budget. From a home server rack to a unique single custom cabinet, from one equipment rack to an entire custom data center, Rackmount Solutions has all of the rack cabinets and rack accessories you need. Our staff knows these products from top to bottom and can help find the right fit for your space. Rackmount Solutions has expanded its capabilities and recognizes Newbart Products, Nelly's Security and Challenge Technology as divisions of Rackmount Solutions.
Job Summary:
Responsibilities:
- Content Strategy Development: Collaborate with the marketing team to develop an effective content strategy aligned with our brand identity, target audience, and business goals. This includes identifying key messaging, content themes, and creating a content calendar.
- Content Creation: Write, edit, and curate compelling marketing content for various platforms, including website landing pages, product descriptions, blog posts, whitepapers, case studies, email campaigns, social media, and more. Your content should showcase our data center infrastructure products' benefits, features, and solutions we provide to potential customers.
- SEO Optimization: Ensure all content is optimized for search engines (SEO) to improve organic visibility and increase traffic to our website. Implement relevant keywords, meta tags, and other SEO best practices.
- Product Education: Develop educational content that helps customers understand the technical aspects of our products, such as installation guides, how-to videos, and comparison articles to assist in their purchasing decisions.
- Collaboration with Design and Video Teams: Work closely with the design and video production teams to create visually appealing and informative content that aligns with our brand.
- Market Research: Conduct thorough market research to stay updated on industry trends, competitors, and emerging technologies related to data center infrastructure. Use this knowledge to develop insightful and relevant content.
- Email Marketing: Craft engaging and personalized email marketing campaigns to nurture leads and encourage repeat business from existing customers.
- Analytics and Reporting: Monitor the performance of marketing content through analytics tools and provide regular reports to measure the effectiveness of content initiatives. Use data-driven insights to refine and improve content strategies.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven ecommerce experience as a B2B Marketing Content Specialist, Copywriter, or similar role.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Familiarity with SEO best practices and keyword research tools like Semrush.
- Ability to understand complex technical info and translate them into clear, accessible content.
- Proficiency in content management systems (CMS), marketing automation tools, and email marketing platforms.
- Strong analytical skills to measure content performance and make data-driven decisions.
- Excellent project management and multitasking abilities to meet deadlines in a fast-paced environment.
Join our team and play a key role in delivering educational marketing content that demonstrates Rackmount Solution knowledge base and expertise. Apply today and be part of a dynamic and growing company at the forefront of the industry.